During the last half of my stint at Bags, a NYC-based fintech startup, I redesigned the wesbite via Figma and Webflow. The project focused on a major tonal shift: moving away from a stiff, corporate aesthetic to something more human, vibrant, and reflective of the BIPOC community it serves. Bags' mission is to connect underrepresented business owners to the proper financial education and resources. We introduced bold colors, expressive typography, and community-first messaging to better resonate with their audience, while also simplifying financial content to feel more approachable and beginner-friendly.